Monday, February 27, 2012

Time Warner Oceanic Installs Scientific-Atlanta Prisma II bdr Fiberoptic System to Support Interactive TV.

First Installation of Scientific-Atlanta's Prisma II bdr System Paves the Way

For Interactive Services Through High-Performance Reverse Path Technology

ATLANTA, May 7 /PRNewswire/ --

The first installation of a Scientific- Atlanta Prisma(R) II bdr(TM) baseband digital reverse fiberoptic system is enabling Oceanic Cablevision, a division of Time Warner Cable, to make more bandwidth available from existing fiber as it continues its deployment of video-on-demand and other interactive services to its subscribers in Hawaii. By providing additional bandwidth on existing fiber for the reverse-path signals required by interactive services, the Prisma II bdr system enables cable operators to maximize their ability to deliver new services over current cable networks.

"You hear about 'plug and play' products all the time, but not many meet the ease of installation and the immediate performance enhancement that the Scientific-Atlanta Prisma II bdr products deliver," said Metod Lebar, Transmission Systems Director at Oceanic Cable. "As soon as we deployed the Scientific-Atlanta equipment in Oahu, we saw an immediate 10db improvement in our fiber link performance. We were also able to concentrate multiple return segments on a single fiber, thus conserving remaining fiber for future use. Until recently, it was the reverse path performance that limited maximum distance between the headend and a customer. Prisma II bdr technology enabled us to recently upgrade the Big Island of Hawaii by implementing a digital headend and a single hub with associated optical transition nodes, while traditional methods would require a digital headend with six fully equipped hubs. Capital and operating expenses have been reduced substantially."

In addition to the increased performance and cost-savings provided by the Prisma II bdr system, its space-saving, rugged design delivered additional benefits for Time Warner Oceanic. Typically, fiber equipment resides in buildings with heating and cooling systems, but the Prisma II bdr system is capable of tolerating temperatures from -40 to +140 C. As a result, the Oceanic engineers were able to install it in an unconditioned facility, using otherwise unused space.

"We're not aware of anyone else who has transmission equipment that is rugged enough to work in an extreme heat and humidity environment without air conditioning," said Paul Connolly, vice president of marketing and network architectures for transmission at Scientific-Atlanta. "Our products let cable operators use less expensive structures for cable transmission equipment and eliminate heating and cooling expenses while increasing the productivity of their currently installed fiber. This installation validates our approach to the design and installation of transmission equipment -- help the operator control costs, improve performance and expand the subscriber's satisfaction with their cable service."

Scientific-Atlanta's second generation optical transmission products, the Prisma(R) II family, is the cable industry's first "carrier class" optical transmission platform, capable of enabling network operators to deliver quality of service and reliability for interactive applications. Prisma II platform's advanced design allows it to enable the advancements in Scientific- Atlanta's bdr technologies for digital reverse and its 24 DWDM capabilities for forward and reverse applications.

The Prisma II family of products will enable operators to meet the bandwidth and extended-distance demands of today's voice, data and video applications required of hybrid fiber/coax (HFC) networks; scale their HFC networks to deliver "multi-megabits per home" to support Internet protocol (IP)-based interactive applications; and cost effectively upgrade their networks to a "fiber deeper" network architecture for improved network reliability and lower operating costs.

About Scientific-Atlanta

Scientific-Atlanta, Inc. (NYSE: SFA) (http://www.scientificatlanta.com ) is a leading supplier of digital content distribution systems, transmission networks for broadband access to the home, digital interactive set-tops and subscriber systems designed for video, high speed Internet and voice over IP (VoIP) networks, and worldwide customer service and support.

"Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. A variety of factors could cause the Company's actual results to differ from the anticipated results expressed in such forward-looking statements. Investors are referred to the Company's Cautionary Statements (Exhibit 99 to the Company's most recent Form 10-Q), which statements are incorporated into this news release by reference.

Additional information on Scientific-Atlanta and its Broadband Access products are available via the Internet at http://www.sciatl.com . For Broadband Access product information select Products, then Broadband Access Products. For high-resolution photographs select News, then Press Room, then Photos, then Broadband Access Products. Select Investors to access a variety of financial and investor services. Prisma is a registered trademark and bdr is a trademark of Scientific-Atlanta, Inc.

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