Monday, February 27, 2012

XOR Leads the Pack with Groundbreaking Kentucky Derby Web Site.

BOULDER, Colo., April 28 /PRNewswire/ -- XOR, Inc. delivers Internet technology solutions for Churchill Downs and the Kentucky Derby (www.churchilldowns.com or www.kentuckyderby.com) Web sites.

On Saturday May 1st the world's greatest horse race will celebrate its 125th running at Churchill Downs. Over 20 million people are expected to watch the race on television. XOR and Churchill Downs expect over a half million Web site visitors during the week surrounding the event.

The Web site features a stunning photographic tour of the glamour and excitement of the Kentucky Derby and the Derby Festival including the Hat Parade, Millionaire's Row and the Derby Infield. The site offers the most comprehensive historical data on the Kentucky Derby covering 124 years of Kentucky Derby racing statistics and includes over 7,500 entries on jockeys, trainers, breeders, owners and horses.

Everyone from general horse racing enthusiasts to serious handicappers will find up to the minute information on the Churchill Downs Spring Meet. Horse racing fans are viewing real time live racing data including results, odds, and scratches.

XOR redesigned the sites and created an exciting interactive horse racing game, "Run for the Roses Fantasy Challenge" for Churchill Downs. Racing fans manage a stable of thoroughbreds, and compete against celebrity players and race fans around the country in a series of 15 Derby preps and The 125th Kentucky Derby on May 1. Players can check their score by visiting a Web page that lists each 'member' of their stable and the accumulated points. XOR will also host the Churchill Downs family of Web sites including Hoosier Park, (www.hoosierpark.com), Sports Spectrum (www.sportsspectrum.com) and the Kentucky Horse Center (www.khc.org).

"XOR has been relentless in the pursuit of our goal of launching the site in time for the Kentucky Derby on May 1st. XOR has provided a singular dedication and attention to detail day in and day out to make the site a definitive information resource for horse racing fans," says Steve Fugitte, Editor, Kentucky Derby Online.

With offices in Boulder, Colorado and Naperville, Illinois, XOR provides enterprise management, eCommerce, Internet and Intranet development, and expanded voice and data solutions. XOR's commitment to technical excellence and customer service has benefited such companies as Times Mirror Magazines, Whole Foods Market, The Colorado Rockies, Experimental and Applied Sciences (EAS), The Almond Board of California, and Vail Associates.

Recently, XOR was named to both the Inc. 500 and the Deloitte & Touche's National Technology Fast 500 lists of America's fastest growing companies. While this fast growing, technology-driven company continues to draw large national companies as clients, it maintains its small-company atmosphere. With quirky benefits including a pets-always-welcome policy and Processed Cheese Appreciation Day, XOR continues to provide employees with a fun environment and opportunities to excel.

Churchill Downs Incorporated, headquartered in Louisville, Ky., is one of the world's leading horse racing companies. In addition to the Kentucky Derby, Churchill Downs has additional racing and simulcast-wagering operations in Kentucky and Indiana and interests in various racing services companies.

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